Fractional Chief Marketing Officer (CMO)

Role Overview
The Fractional CMO provides strategic marketing leadership to drive demand, positioning, and brand clarity while aligning marketing efforts directly to revenue outcomes.

Key Responsibilities

• Develop and execute GTM and demand generation strategies

• Clarify ICPs, messaging, and positioning

• Align marketing and sales for measurable impact

• Lead internal and external marketing resources

• Improve marketing ROI and performance visibility

Ideal Background

• Former CMO or senior marketing executive

• Experience in B2B, growth-stage, or transformation environments

• Strong understanding of demand gen, brand, and GTM strategy

• Data-driven with executive presence

Engagement & Compensation Model

All roles within The Fractional Executive Network operate under a billable engagement model.

• Clients are billed hourly based on the defined scope of work

• Executives are paid for actual billable time worked

• Engagement expectations are agreed upon in advance

• Flexibility is maintained without sacrificing accountability

This structure ensures transparency, fairness, and alignment for both clients and executives.

View Engagement Models

About The Fractional Executive Network

The Fractional Executive Network connects experienced senior leaders with organizations that need executive-level leadership—without the long-term commitment or cost of a full-time hire. Our model gives businesses access to proven operators while allowing executives to work flexibly across engagements that align with their expertise and availability.

We are built around alignment, trust, and outcomes—not volume or placement.

What defines The Fractional Executive Network:

• Clients are billed on an hourly basis, aligned to the scope and value of the engagement

• Executives are compensated based on billable time and agreed engagement terms

• Transparent expectations around scope, availability, and outcomes

• Advisory, fractional, and interim leadership models

• A peer-led executive network built on shared values, purpose, and accountability

• Incentives for executives who refer and introduce other qualified fractional leaders into the network

Executive Referral Incentives

The Fractional Executive Network is intentionally built as a true network, not a roster.

Executives who introduce or refer other qualified fractional leaders—such as additional Chief Revenue Officers, Chief Marketing Officers, or Chief Operating Officers—may be eligible for referral-based incentives when those executives are successfully engaged with clients.

This approach rewards collaboration, strengthens the network, and ensures clients have access to trusted, high-caliber leadership across disciplines.

This role operates under a billable engagement model and offers opportunities to participate in a growing executive network through client work and executive referrals.