FRACTIONAL CEO | CRO | CMO

Meet Michael Grudecki

Operator-led growth and alignment for founder-led and mid-market companies navigating scale.

Michael partners with leadership teams to build repeatable revenue engines, align operations, and professionalize growth without the risk of a full-time executive hire. He works shoulder-to-shoulder with founders and leadership teams to turn complexity into clarity and momentum.

Michael Grudecki 600 x 600 px The Fractional Executive Network

AREAS OF PRACTICE

CEO

  • Enterprise scaling and organizational transformation in founder-led and growth-stage companies
  • Full P&L ownership, operating model design, and leadership alignment
  • EOS implementation and execution discipline across multi-functional teams
  • Revenue diversification, client portfolio strategy, and risk reduction
  • Commercial infrastructure build-out across sales, marketing, and delivery
  • Executive team development, accountability systems, and performance culture
  • Founder/ownership partnership on strategy, restructuring, and growth planning

CMO

  • Go-to-market strategy development across industrial, services, and technology portfolios
  • Demand generation engine design (digital, ABM, OEM, partner, and field programs)
  • Brand positioning, messaging architecture, and market differentiation
  • Revenue-aligned marketing operating models and performance measurement
  • Product, services, and solution launch strategy
  • Sales enablement, content strategy, and pipeline acceleration frameworks
  • Marketing modernization, automation, analytics, and ROI discipline

CRO

  • Revenue engine transformation across sales, inside sales, marketing, and customer lifecycle
  • Net-new logo acquisition strategy and ICP-driven market expansion
  • Pricing strategy, margin improvement, and value-based selling models
  • Recurring revenue expansion and services attach strategies
  • Sales structure design, talent build-out, and performance management systems
  • Forecasting rigor, pipeline governance, and revenue planning cadence
  • Cross-functional alignment of sales, marketing, operations, and delivery

CAREER HIGHLIGHTS

  • Scaled Industrial B2B Revenue and Organizational Capacity
    • Drove >100% revenue growth as executive integrator during transformation period
    • Strengthened margin discipline, client diversification, and commercial structure
    • Aligned sales, marketing, finance, operations, and delivery around a unified growth model
  • Built and Scaled Inside Sales into a Revenue Engine
    • Launched function from inception to fully staffed, quota-carrying team
    • Increased commercial coverage and pipeline capacity by >500%
    • Implemented qualification standards, performance management, and accountability systems
  • Accelerated Net-New Client Acquisition and Market Expansion
    • Consistently delivered 40+ net new logos annually during portfolio restructuring
    • Reduced revenue concentration and improved long-term portfolio stability
    • Shifted organization toward ICP-driven, value-based selling
  • Institutionalized Operating Discipline Through EOS
    • Implemented company-wide operating framework across all core departments
    • Installed planning cadence, scorecards, and accountability structure
    • Improved cross-functional execution, leadership alignment, and decision velocity
  • Expanded Recurring Revenue and Services Penetration
    • Achieved >110% growth in recurring services revenue
    • Increased multi-year contract adoption and revenue predictability
    • Improved services attach rates and client lifetime value
  • Founded and Scaled Two Businesses
    • Retail / Design Venture
      • Built and grew business to multi-million revenue scale
      • Owned full P&L, hiring, merchandising, and go-to-market strategy
      • Achieved sustained high double-digit growth during expansion years
    • Industrial Technology Growth-Stage Leadership
      • Played key leadership role in scaling organization >400% during growth phase
      • Built foundational commercial infrastructure across sales, marketing, and operations
      • Partnered closely with ownership on strategy, execution, and organizational scaling
Michael Grudecki Marketing 1

WHY I WORK AS A FRACTIONAL EXECUTIVE

I’ve spent my career inside founder-led and growth-stage companies where momentum stalls not from lack of talent, but from the absence of experienced operating leadership at critical inflection points.

Fractional leadership closes that gap.

It gives organizations access to executive-level operators who can step in quickly, bring structure, and drive execution — without the time, cost, and risk of a full-time hire made too early or too late.

This work isn’t advisory from a distance.

I embed with founders and leadership teams to build the systems, accountability, and commercial discipline required to scale. The focus is simple: align the organization, create predictability, and turn growth into something repeatable — not reactive.

EOS implementation

Revenue strategy

Pipeline architecture

Pricing strategy

Margin optimization

GTM design

Sales enablement

Forecasting discipline

 

Leadership alignment

Inside sales buildout

 

 Contact Michael for a complete list of executive skills 

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BEYOND THE BOARDROOM

Where I Invest My Time

The most meaningful work I do doesn’t always sit inside a formal engagement. It happens in conversations, mentoring relationships, and leadership communities where experience gets shared and operators sharpen each other.

I invest my time in:

Coaching founders transitioning from hustle to scalable structure
  • Helping leaders shift from reactive execution to disciplined operating cadence
  • Installing accountability and decision clarity during growth inflection points
Developing emerging commercial and operational leaders
  • Teaching practical sales, marketing, and leadership fundamentals
  • Sharing playbooks grounded in execution — not theory
Supporting first-time executives stepping into real accountability
  • Helping new leaders navigate P&L ownership, team structure, and culture shifts
  • Acting as a sounding board during high-stakes decisions
Building leadership communities rooted in transparency
  • Connecting operators who share what actually works
  • Creating environments where growth-stage leaders can learn without posturing
Protecting perspective through family and relationships
  • Staying grounded in real-life priorities
  • Remembering that leadership is measured in impact — not titles
PURPOSE
Coaching & Enablement-1
CLIENT SUPPORT

Where I Deploy Executive Leadership

I step in where companies need experienced operating leadership — not theory, not advisory distance, but accountable execution.

Fractional Chief Revenue Officer (CRO)
  • Revenue engine transformation across sales, marketing, and lifecycle
  • Pricing strategy, pipeline architecture, and forecast discipline
  • Net-new acquisition, margin improvement, and recurring revenue expansion
Fractional Chief Marketing Officer (CMO)
  • Go-to-market strategy and demand engine design
  • Brand positioning, messaging clarity, and sales enablement alignment
  • Performance marketing, analytics discipline, and pipeline acceleration
Fractional Chief Executive Officer (CEO) / Integrator
  • Organizational structure, leadership alignment, and execution cadence
  • Full P&L accountability and operating model design
  • Revenue diversification and scalable growth infrastructure
Growth Diagnostics & Commercial Assessment
  • Revenue engine evaluation and bottleneck identification
  • Margin analysis, pipeline health review, and GTM clarity
  • Actionable roadmap tied to execution, not just insight
EOS Implementation & Operating Discipline
  • Company-wide rollout across leadership and core departments
  • Accountability structure, scorecards, and planning cadence

Work with Michael

If your company is scaling and leadership gaps are slowing momentum, fractional leadership brings experienced operators into the business — quickly, decisively, and without permanent overhead.

Let’s align your leadership structure, strengthen execution, and build a growth model that’s repeatable.

Michael Grudecki Marketing