FRACTIONAL SALES & REVENUE ENABLEMENT EXECUTIVE

Meet Kristen “Kris” Fraessdorf

Sales and revenue enablement leadership that aligns people, processes, technology, and AI to improve seller performance and accelerate measurable revenue growth.

Kristen “Kris” Fraessdorf helps organizations build and scale the sales capabilities required to compete, grow, and execute consistently. She brings more than 15 years of experience leading global sales and revenue enablement across hardware, SaaS, networking, security, and professional services.

Her work helps CROs, sales leaders, and executive teams strengthen onboarding, shorten seller ramp time, improve pipeline discipline, increase win rates, and drive sales methodology adoption. By connecting sales strategy, coaching, technology, content, and performance measurement, Kris turns enablement into a measurable driver of revenue.

AREAS OF PRACTICE

Sales and Revenue Enablement

Sales and revenue enablement strategy aligned with business objectives
Enablement function design, development, and scaling
Cross-functional alignment across Sales, Marketing, Product, and Operations
Performance measurement tied to win rates, quota attainment, and revenue growth

Sales Methodology and Execution

Command of the Message and MEDDPPICC implementation
Consultative, solution-based, and value-based selling
Opportunity qualification, pipeline discipline, and forecast accuracy
Sales playbook development, reinforcement, and adoption

Onboarding and Seller Development

Role-based onboarding and continuous learning programs
New-hire ramp time and time-to-productivity improvement
Coaching, certification, and career development pathways
Training for account executives, business development representatives, sales engineers, account managers, and sales leaders

Sales Technology and AI Enablement

AI-powered sales enablement and workflow optimization
Salesforce adoption, reporting, and pipeline visibility
Conversation intelligence, LMS, and digital learning platforms
AI simulations for objection handling, coaching, and seller practice

Organizational Capability and Change

Sales process adoption and sustainable behavior change
Leadership development and coaching frameworks
Global enablement across the Americas, EMEA, LATAM, and APAC
Change management for new processes, technologies, and go-to-market strategies

Executive Advisory

CRO and executive leadership collaboration
Revenue enablement roadmaps aligned with growth targets
Sales capability and performance gap assessment
Guidance on enablement investments, priorities, and measurable outcomes

CAREER HIGHLIGHTS

Measurable Revenue Impact

Improved sales win rates by 12% through AI-powered enablement and workflow adoption
Contributed to quota attainment improvements of up to 23%
Reduced new-hire ramp time by 20% through structured onboarding and continuous learning

Global Sales Leadership

Led a 140-person sales organization across EMEA
Directed worldwide technical and sales training for more than 2,500 sales representatives
Supported sales organizations across the Americas, EMEA, LATAM, and APAC

Enterprise Sales Enablement

Certified more than 230 account executives, business development representatives, and account managers
Built enablement programs across hardware, SaaS, networking, security, and professional services
Embedded Command of the Message and MEDDPPICC into seller workflows

Sales Technology and AI Innovation

Introduced AI-powered tools, simulations, and coaching experiences to improve seller performance
Built Salesforce-aligned dashboards to strengthen pipeline visibility and forecast accuracy
Developed scalable learning and certification programs using Docebo and NovoEd

Business and Organizational Growth

Delivered 11% sales growth and a 23% gross profit margin improvement through an immersive sales simulation program
Influenced 50% of product-line revenue while leading business development across the Americas
Scaled a learning-focused organization by 75% while managing a 21-person team and $250,000 annual budget

WHY I WORK AS A FRACTIONAL EXECUTIVE

Many organizations recognize that sales performance needs to improve, but they do not always need, or know how to structure, a full-time sales enablement function.

Fractional leadership allows me to quickly assess what is limiting performance, establish priorities, and build the programs, processes, and tools sellers need to execute more consistently.

I work alongside CROs, sales leaders, and executive teams to connect revenue strategy with seller behavior. That includes strengthening onboarding, improving pipeline discipline, implementing sales methodologies, developing coaching programs, and using technology and AI to accelerate adoption.

I believe enablement should produce measurable business results, not simply more training or content. Every initiative should help sellers become productive faster, improve customer conversations, advance opportunities, and win more effectively.

This work is practical, measurable, and built around the revenue outcomes the organization needs to achieve.

Sales & Revenue Enablement Strategy

Sales Methodology Implementation

Seller Onboarding & Ramp

Sales Leadership & Coaching

Go-to-Market Readiness

AI-Powered Sales Enablement

Sales Process Adoption

Pipeline & Forecast Discipline

Playbooks & Content Strategy

Enablement Technology & LMS

Global Sales Enablement

Contact Kris for a complete list of executive skills

BEYOND THE BOARDROOM

Where I Invest My Time

The work I value most extends beyond sales metrics and enablement programs. I invest my time in mentoring others, strengthening communities, advancing women in technology, and helping people develop the confidence and skills to succeed.

I invest my time in:

Advancing women in technology

Serving on the Alliance of Channel Women Tech Committee
Mentoring women as they navigate careers in sales and technology
Supporting professional development and leadership opportunities

Mentoring future leaders

Helping emerging professionals strengthen communication and leadership skills
Sharing practical experience from global sales and enablement roles
Supporting people as they build confidence and pursue new opportunities

Strengthening communities

Serving on nonprofit and community boards
Supporting organizations focused on children, families, education, and local history
Contributing experience in governance, operations, and organizational development

Creating opportunities through learning

Designing experiences that make learning practical and engaging
Helping people translate knowledge into confidence and action
Using communication and education to support lasting personal and professional growth

CLIENT SUPPORT

WHERE I DEPLOY EXECUTIVE LEADERSHIP

Sales and Revenue Enablement Strategy

Enterprise enablement strategy aligned with revenue and growth objectives
Sales capability assessments, performance-gap analysis, and enablement roadmaps
Cross-functional alignment across Sales, Marketing, Product, and Operations

Sales Methodology and Execution

Command of the Message and MEDDPPICC implementation and reinforcement
Consultative, solution-based, and value-based selling programs
Pipeline discipline, opportunity qualification, and forecast improvement

Seller Development and Leadership Coaching

Role-based onboarding, certification, and continuous development
New-hire ramp-time improvement and sales readiness programs
Coaching frameworks for sellers, managers, and sales leaders

Sales Technology, AI, and Global Enablement

AI-powered seller workflows, practice simulations, and coaching tools
Salesforce, LMS, content library, and conversation intelligence adoption
Global enablement across the Americas, EMEA, LATAM, and APAC

SCHEDULE A CONVERSATION VIEW OUR ENGAGEMENT MODELS

Work with Kris

When sales performance is inconsistent, seller ramp time is too long, or revenue strategy is not translating into execution, Kris brings the leadership and hands-on experience to identify the gaps and build a clear path forward.

Kris helps executive and sales leadership teams align people, processes, technology, coaching, and sales methodology around measurable revenue outcomes.

Let’s build the sales capabilities your organization needs to execute consistently, improve performance, and accelerate sustainable growth.

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